Ah Ha

Rubenstein's funky little sister specializes in affordable urban chic.. The Scene
Locals have shopped at Rubenstein Bros. for a century, and while it's remained vital even in the new millennium, the store has traditionally catered to men. Enter ah-ha: Sprouting its own free-standing location on Magazine Street (and in a corner of its downtown parent store), the Rubenstein's offspring is all about girls, from their tweens to 20s.

The Draw
Geared to younger women with an eye to the fashionably challenged, ah-ha's stock is composed mostly of inexpensive knock-offs of runway styles. The walls are plastered with pages torn from current issues of popular fashion mags that demonstrate how the pieces on the racks can work together, making it easy to duplicate a complete look without completely emptying your pocketbook. While more conservative than most of its Magazine Street brethren, ah-ha is bankable for the most wearable of current trends.…

love it. Ah-ha has great clothes and is a fun trendy place to shop... worth the trip to Magazine purely for itself... pretty good prices and sell Reef flip flops... everyone should own at least two pairs of these... incredibly comfy!…